tag:blogger.com,1999:blog-2429560125838989988.post2771862602327802709..comments2024-03-26T23:41:10.319+00:00Comments on Authors Electric: HIT THE TARGET, MISS THE REST OF THE UNIVERSE by VALERIE LAWSKatherine Robertshttp://www.blogger.com/profile/17196712319655603442noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-2429560125838989988.post-49457702818195268412016-03-02T23:29:15.581+00:002016-03-02T23:29:15.581+00:00Beautifully done, Valerie. It's a minefield we...Beautifully done, Valerie. It's a minefield we all must all walk, in danger of losing some tootsies, or worse, whichever turn we take. 'Jack be nimble, Jack be quick...'?glitter noirhttps://www.blogger.com/profile/11728649916344336118noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-37219483829673079642016-03-01T23:52:26.349+00:002016-03-01T23:52:26.349+00:00And an extra thank you to Dennis! And an extra thank you to Dennis! Lydia Bennethttps://www.blogger.com/profile/09328239009863878547noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-69397364823918412022016-03-01T18:12:54.284+00:002016-03-01T18:12:54.284+00:00I always seem to arrive when the blogger has thank...I always seem to arrive when the blogger has thanked everybody! No matter. Lovely post as always, Valerie. And, speaking as one who has just crossed the 80-year barrier, an occasion which concentrates the mind wonderfully, I find I'm getting progressively more left-wing as I grow older when it seems that I'm supposed to be joining UKIP, and finding the only use for Saga, Age UK and the like is as sources of cheap car and travel insurance. Bugger Saga holidays. Sex and games for the aged? They wish. Marketeers just don't have a clue even though they run the world. Jan, your mum sounds like a great woman.Dennis Hamleyhttps://www.blogger.com/profile/08003209263201885118noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-5504663280041299392016-03-01T16:43:43.575+00:002016-03-01T16:43:43.575+00:00Thanks for your lovely comments folks!Thanks for your lovely comments folks!Lydia Bennethttps://www.blogger.com/profile/09328239009863878547noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-4953828683713927152016-03-01T15:10:14.075+00:002016-03-01T15:10:14.075+00:00Flowers and chocolates is too with apron to wrap i...Flowers and chocolates is too with apron to wrap it up! Betcha mom is gonna love that.<br /><br /><br /><br /><br /><br /><br /><a href="http://www.onestopbuy.com/leviton.asp" rel="nofollow">I found the best Leviton Receptacles</a><br />Geraldhttps://www.blogger.com/profile/07780836165441138849noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-6783762806541546682016-03-01T14:02:20.191+00:002016-03-01T14:02:20.191+00:00In spite of people like us jumping up and down and...In spite of people like us jumping up and down and refusing to be stereotyped, the marketing people persist - so I can only assume that we are in the enlightened minority who can think beyond gender.<br /><br />And as for Mothers Day ... Grrrrr ... Be nice to you mother once a year, help her with the washing up. Then the rest of the year you can leave her to get on with it on her own .......JOhttps://www.blogger.com/profile/03127111575563904349noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-35555585525970104972016-03-01T11:53:46.344+00:002016-03-01T11:53:46.344+00:00Brilliant post, I loved it, and you are quite righ...Brilliant post, I loved it, and you are quite right that the market can be stereotyped. I think it's likely that marketing companies are populated by whizz kid 'geniuses', who simply have no idea that older people in the population were ever young. After all, many of these 'older people', and that's anyone 10 years older than them, were the rebels of their generation. Think about 'flower power', and not forgetting we were the ones who jived, jitterbugged, and rock and rolled. And do you remember the Teddy Boys with their quiffs and suede shoes. All these people are grandparents now, and they've swapped their suede shoes and winkle pickers for zimmers apparently. Maybe a pair of dancing shoes would be a better Mother's Day present.Chris Longmuirhttps://www.blogger.com/profile/02488093821886798927noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-74916480978262721912016-03-01T11:33:33.556+00:002016-03-01T11:33:33.556+00:00Marketing can be a minefield as the demographics a...Marketing can be a minefield as the demographics and appeal change in a flash. What works one week may not work the next. You've grasped the essence of it brilliantly hereWendy H. Joneshttps://www.blogger.com/profile/04022089775887274043noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-86449408030304682892016-03-01T09:59:05.869+00:002016-03-01T09:59:05.869+00:00I was offered a CD compilation of Daniel O'Don...I was offered a CD compilation of Daniel O'Donnell's greatest hits in a store a few weeks ago. Since i was buying Alice Cooper's greatest hits at the time (admittedly for someone else, but still...) it didn't seem like a wise suggestion. I too noticed that about the new newspaper and was irritated by it. But the changing tastes of the older demographic is, I suspect, something young advertisers haven't even begun to come to terms with. Our local 'over sixties' group is now a shrinking group of mostly well over eighties. Meanwhile, the over sixties who might once have been members in a previous age are still working, still pursuing careers, and/or sailing and setting off on adventures to Antarctica. I think the whole advertising and marketing industry is working on a set of outdated assumptions, and that goes for book marketing as well. Whenever I speak to groups of older people, for instance, I realise that they almost all have Kindles. Catherine Czerkawskahttps://www.blogger.com/profile/14554969254207924049noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-34397360690116724962016-03-01T09:07:40.081+00:002016-03-01T09:07:40.081+00:00Girlie whisky. now THERE"S a gap in the marke...Girlie whisky. now THERE"S a gap in the market! Also, for Mother's Day, my old mum (were she still alive) would really have appreciated some gin that didn't make her cry!Jan Needlehttps://www.blogger.com/profile/15823078224282953782noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-65849028029689372812016-03-01T09:00:26.147+00:002016-03-01T09:00:26.147+00:00I agree with all you say, Valerie - and personally...I agree with all you say, Valerie - and personally I prefer something chunky when torturing henchmen, in a colour that won't show the blood.<br /><br />And yet, and yet - I was less than thrilled when my partner bought me a tyre-iron for Christmas, and a smoke-alarm for Valentine's last month. As he said, I needed both (well, in his opinion, I did.) I would have been so much more pleased with some girlie chocolate and some girlie whisky.Susan Pricehttps://www.blogger.com/profile/07738737493756183909noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-4829949085697860092016-03-01T05:47:30.572+00:002016-03-01T05:47:30.572+00:00I know what you mean, Valerie - I suppose I'm ...I know what you mean, Valerie - I suppose I'm part of the target demographic for what's usually called 'chick lit', but the moment I see pink covers featuring women with shopping bags I start to look elsewhere. To play devil's advocate, though, aren't these marketing ploys generally so successful because they're based on sound research about the (general) likes and preferences of men and women, different age groups and so on? It's impossible to produce something that everyone in the world likes, but if you can capture a large enough percentage of your target group you don't have to worry about that. Big companies don't throw money away if they can help it. But then again, we've all heard of the marketing campaigns that have gone horribly awry, so I don't know...Mari Biellahttps://www.blogger.com/profile/14221256993468150226noreply@blogger.com