tag:blogger.com,1999:blog-2429560125838989988.post3576605816099079581..comments2024-03-26T23:41:10.319+00:00Comments on Authors Electric: Design for design's sake is all very well - but the text is important too, says Griselda Heppel Katherine Robertshttp://www.blogger.com/profile/17196712319655603442noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-2429560125838989988.post-14867869941174376622019-03-02T17:19:06.057+00:002019-03-02T17:19:06.057+00:00You're not alone! I suspect it's my eyes a...You're not alone! I suspect it's my eyes at fault, but I found it almost impossible to read the pale yellow text on an off-white background in the latest issue of my favourite magazine... they seem keen on pale grey text, as well.<br /><br />I remember my agent saying she couldn't read the white text on a black background on my new website, and as my eyes get older I begin to see what she meant, but even that's easier for me than pale yellow on off-white paper! Katherine Robertshttps://www.blogger.com/profile/17196712319655603442noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-72007705785370889132019-03-01T20:44:19.011+00:002019-03-01T20:44:19.011+00:00Thank you all! So good to know it drives others m...Thank you all! So good to know it drives others mad as well though it would be even better if we could get that message across to the worst culprits (whose numbers are legion). But of course it’s not fair to tarnish all designers with the same brush and the best ones, as Umberto says, actually want to work with the text and editor to communicate as clearly as possible. <br /> Oh yes, Ann, tinsy winsy instructions on food packaging - that’s another infuriating phenomenon!Griselda Heppelhttps://www.blogger.com/profile/09207965148074302337noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-67577146980220891352019-03-01T15:29:19.717+00:002019-03-01T15:29:19.717+00:00I'm with you all the way, Griselda! Sign me up...I'm with you all the way, Griselda! Sign me up for CAMPBAW!Sandra Hornhttps://www.blogger.com/profile/01761260568729338471noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-55926464179909098592019-03-01T12:17:01.385+00:002019-03-01T12:17:01.385+00:00Oh, I SO agree! And it's not only magazines an...Oh, I SO agree! And it's not only magazines and leaflets. I am in my mid-70s, but surely no one could read some of the minute, pale print that appears on the side of most food packaging these days. One should not need a magnifying glass when cooking, for goodness sake!! Ann Turnbullhttps://www.blogger.com/profile/06484265041343702129noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-6684144700571261322019-03-01T04:24:51.408+00:002019-03-01T04:24:51.408+00:00Hear, hear! Thank you for articulating something t...Hear, hear! Thank you for articulating something that the majority of us struggle through in silence.<br />Dipika Mukherjeehttps://www.blogger.com/profile/17734481154069467025noreply@blogger.comtag:blogger.com,1999:blog-2429560125838989988.post-17851580536115982472019-03-01T02:44:55.727+00:002019-03-01T02:44:55.727+00:00Absolutely! The importance of text in design is so...Absolutely! The importance of text in design is something that I work with - and sometimes clashed with - many designers over the decades when I was a magazine editor on books with high visual content. The best designers, however, always welcomed strong text and worked with those providing it as a team. Excellent post. Umberto Tosihttps://www.blogger.com/profile/04939504157464234443noreply@blogger.com