Grab Your Socks for the Rippleshock Power of Pink -- Reb MacRath
Can a casual tip from a driver for a new Lyft service called Pink add a bold new color to the palette of your life? If that thought's not too absurd, could that color unify decades-long long skeins of thought into one powerful cord? And could that cord help you harness a great force you'd hoped to believe in? Fear not. That's a lot to chew on for one blog, especially the short type I prefer to read and write, it's true. But I'll try to bring it home by starting near the middle...flashing back briefly with both art and speed...and then rocketing on to the finish. Step One: In media res One night a Lyft driver in Tucson recommended their new premium service called Pink. Regular passengers like myself, she said, could save up to $3 a ride at a cost of $10/month. The instant I got home, I began my research. The intel I'd been given had been both true and false. The savings did not come off the cheap Wait and Save fare, with its wait time of 5-15 minutes. No, the...