For God's sake, it's high time to STUFF IT!--by Reb MacRath

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Sooner or later we all need to learn how to STUFF IT properly. Stuff a package or a query or an email, on which your world depends, with not just words but little touches of your exceptional soul. 

Above you see the stuffing used to get my little book into the hands I need to reach. 
1) A pack of 9 colorful rolls of  masking tape.
2) One of many 6x9" envelopes.
3) One sheet of envelope seals 
4) Front and back sides of the card accompanying each package
5) One gift bag containing two copies of the book
6) Two promotional post cards inserted in each book

Now let's break the stuffing down into stages.

I. Artfully stuffing the gift bag.


Bag quality was critical. And the size had to be right for two copies of my 55-page book while promising a worthy gift. Inside each book I'd enclose two soft-sell promotional post cards.



2. Artfully sealing the gift bag.



Now for the masking tape. The gift bag had perfect side fitting, but I was left with a flap to fold over and this tore the when bag was removed. Scotch tape would be unthinkable for an elegant gift such as this. Staples? Even worse. But colorful masking tape could snugly seal the flap but also be lifted for inspection of the contents--worth considering in our frightened times. Secured with a rubber band: a Compliments of card, urging recipients to share the extra copy.

3. Artfully adding one last outside touch.



Great stuffing doesn't stop when the envelope's been sealed with another strip of masking tape. The mailing envelope itself may be of modest quality. Like the inner gift bag, the fit should be solid and trim. The printing, of course, will be as neat as you can make it. But mail rooms are flooded with junk mail and officious-looking crap, while gatekeepers are zealously protective of their masters' time. So be sure to add some little touch that sets yours apart from the pack, asserting its right to attention. My book is meant for Latin scholars and students. So I had a label printed punning--I hope cleverly--on a Latin word and capturing my book's spirit. 

I'll send out the first tier of my mailing when my author's copies arrive. Stay tuned for the results!

                                                           *****

Here's the link, thanks to Bill Kirton, for the little book on Amazon UK:


Comments

Ruth Leigh said…
Now that is some fine stuffing!! I am extremely impressed. If that doesn't get you past the gatekeeper, nothing will
14 February 2022 at 10:11
Bill Kirton said…
You put me to shame, Reb. My lack of marketing skills is as comprehensive as my unprofessional approach to writing. Sex Pro's a great piece of work. It really deserves to succeed. I sincerely hope it does.
14 February 2022 at 11:03
Peter Leyland said…
Great 'stuff' Reb. I have found it on Amazon but can't disentangle my Amazon account from Prime which they are intent on having me join. At present my basket is outrageously full of junk but I will persevere.

The whole project looks fantastic by the way and I'm very impressed.
14 February 2022 at 15:31
Reb MacRath said…

Thank you to Ruth, Bill, and Peter. The first mailings will go out soon...then it will be time to see if all this comes to anything!
14 February 2022 at 17:52
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