The Moment of Maximum Anticipation and Optimism - Andrew Crofts
By the time I write my next Authors Electric blog my latest novel “What Lies Around Us” will be out, so at the time of writing I am watching as the publisher, (Red Door) and PR company, (Emma Finnigan), build up a head of steam. The book has started to exist in the on-line world. If you google the title it comes up for sale in any number of different outlets, even though it is not out officially until June 13 th . The cover art pops up at the click of a button and advance copies have gone out to book bloggers, reviewers and all the rest. What Lies Around Us by Andrew Crofts Early reviews have started to appear on Goodreads already, so I am able to start extracting the juiciest phrases for the website, (and below) - and for future use on paperbacks etc. I love this moment in the process when anticipation and optimism are high, before the backlash arrives. Comments on Goodreads “The ultimate summer thriller” “Insights into the p...