Blog Tours for Authors - Andrew Crofts
“We’ve set up a blog tour for you,” my publishers, RedDoor, announced. “It’ll run for about a fortnight around publication date.” “What exactly do I have to do?” I enquired, assuming I would have to write something for each blog, or do an interview – as is the pattern with PR tours. “Nothing. They will all review the book on their designated days.” It seemed hard to believe that anything could actually be that easy for an author. No one ever makes our lives easy – or at least that is sometimes how it seems. But the reality was even better than that. Not only did they all review the book enthusiastically, most of them tweeted about it and re-tweeted one another’s tweets and then set up competitions for people who might want to win their copies, which resulted in more re-tweets and so the cycle continued. It was like a word-of-mouth campaign on steroids, sending the book rocketing back up the Amazon charts. RedDoor then produced a poster of juicy quotes ...