NEW AMAZON KINDLE PAPERWHITE VIDEO AND THE POWER OF ADVERTISING by John A. A. Logan
Near the end of 2012, Amazon contacted me to ask if they could feature a page from my ebook, The Survival of Thomas Ford, in the new video advert for the Kindle Paperwhite on Amazon UK. http://www.amazon.co.uk/Kindle-Paperwhite-Resolution-Display-Built-/dp/B007OZNWRC/ref=sr_1_3?ie=UTF8&qid=1357834972&sr=8-3 The video is at the top left there on the UK page where the Kindle Paperwhite is sold. Page one of The Survival of Thomas Ford is onscreen from 3.00 to 3.06 in the video as the example of a UK book exclusive to Amazon Kindle Select. Someone is shown reading page one of The Survival of Thomas Ford as the narrator says: “…and then there are thousands of books you just can’t find anywhere else like more than 180000 titles exclusive to Kindle.” It’s quite odd to see onscreen, a Kindle held by a hand resting on a turquoise towel, displaying Chapter One, page one, of your book, with the words alongside: “180,000 + titles exclusive to Kindle” It also...