Some eBook marketing ideas by Jennie Walters
spar First off, I have to say I'm by no means a marketing expert. I'm still not comfortable with Twitter, despite having bought Nicola Morgan's wonderful guide, 'Tweet Right' and read at least the first five pages. And I'm never entirely sure whether my promotional activities are worth the time I've spent on them (apart from one example I'll come to later), because unless there's an instant leap in sales, it's hard to know what's worked and why. But, caveats aside, here's an account of my first hesitant steps into the marketing maelstrom. Experienced marketers may dismiss my efforts with a lite larff (as Nigel Molesworth sa) but fellow novices may find something of use, or perhaps one idea that will spark off another. Apologies in advance if they seem hopelessly basic. As I mentioned in a previous post, my main and most profitable ploy has been to leapfrog on the back of an existing media phenomenon, Downton Abbey. Be...