The Goldilocks Curve - Umberto Tosi
What we can do now seemed like an impossible dream twenty years ago when I first became involved with direct, digital publishing. Yet, as an indie writer in the midst of reading another book for release, I've gone from being awed by the digital tools at my disposal to feeling frustrated with their limitations. How fickle and ungrateful can we creative types get? By the late 1990s, publishers for which I had worked had been using digital technology for almost a decade - eg., word processing, and desktop publishing. But the process had remained industrial - requiring costly, professional software, high-speed printing presses, and distribution channels that requred sizeable, although diminishing, capitalization that was out of the reach for most writers -- even successful ones. As always, futurist predictions aside, everyone in the business assumed that the status quo would be a forever thing -- even those running the high-tech business magazines for which I freelanced interviews...