Authors Electric

It was back in April that I wrote a blog post for Author’s Electric  on the process of promotion that I undertook ahead of the publication of my new thriller Powder Burn . By September I had a new short story on the blocks and ready to go; called The Sniper, it’s a prequel about the antagonist in my Janac’s Games thrillers . I had a cover, blurb, and an edited and formatted manuscript. What I did not have was time to do any promotion. Since I could not see how things were going to improve any time soon, I was left with a choice of holding back the book indefinitely, or going ahead and publishing with essentially no promotion or marketing. I chose the latter for three reasons: 1. I’m impatient. 2. I thought it would be interesting to see what happens when you just push a book out on the major ebook websites without any marketing support. 3. My eventual plan for the book is to drop the price to zero and run it as a loss-leader for the Janac’s Games series, and so I ...