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Not lost in translation - Karen Bush

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A friend was frothing slightly (well, actually quite a lot) recently about changes that her publisher wanted to make to the text of her book. Basically, the publisher wanted to Americanise all the English terminology and speech in the book, presumably to make it more appealing to American publishers when selling the rights. Yet the book is set in England, and written by an English person - so what's wrong with leaving it as it is? Why does it need to be Americanised? Here in the UK we regularly buy and read books which are full of Americanese, both language and in its expectations that we will also be familiar with all things American - shops, food, slang, clothes, music, behaviour ... Not to mention the insistence on inflicting quaint spellings on us such as gray instead of grey, color instead of colour ... We cope. We work it out, through the context or by - if necessary - looking it up. Where a book is set in America, ...