What You Really, Really Want by Ruby Barnes
So, tell me what you want, what you really, really want. As a reader of electric books and the like, what do you really, really want? Why am I asking? Because me and my little publishing house, we give things away. Why would Marble City Publishing do that? To maximise readership for our authors and to reward readers for staying with us. This is nothing new, of course. Mail lists have been a mainstay of marketing ever since Baldrick started pushing Mrs Miggins' pies through letterboxes (ref. Blackadder for non-cognoscenti). Staying in touch with people is essential for a new book release. The virtual cafés of the writing world are abuzz with methods to successfully build a mail list. Independent authors with prodigious output are presenting subscribers with such offerings as starter libraries of free novels. Phrases such as Reader Magnets abound. Online courses are being sold for hundreds of bucks to share the secret sauce of building an author's list. In this mod...