How Do You Increase Sales? - Lynne Garner
On the 4th and 5th of this month I decided to give away my eBook: Anansi - The Trickster Spider ( UK link - US link ). Although numbers downloaded were not huge my book did appear inside the top 50 Amazon books for a period, which I consider a result. Now I've been asked why do authors give away books? The answer is simple - marketing. In order to gain loyal followers we need to encourage people to read our books. One of the issues with ePublishing is many believe eBooks are badly written, poorly edited etc. etc. The only way to overcome this preconceived idea is to prove (by giving away books) our books are the best we can create and as good (if not better in some cases) than traditionally published books. By giving away one of my Anansi books I'm hoping I prove my stories are worth paying for and readers will pay for and download my second title Anansi - Trickier Than Ever ( UK link - US link ). However I'm not just relying on giving away entire collect...