Political Story-Telling by Bronwen Griffiths
Political Story-Telling by Bronwen Griffiths Humans are natural story-tellers. Politicians know this too and through the ages have used story-telling to gain and hold on to power. Just as writers have to think carefully about their titles – which title will catch the public’s eye and perhaps result in better sales? – the politician and the newspaper also want to catch our eyes with their headlines and slogans. This is nothing new but with social media it’s easier for politicians to speak directly to voters. Pithy phrases such as ‘Make America Great Again’ or ‘Taking Back Control’ and ‘Oven Ready Deal’ (Brexit) pit one community against another. The story is that one side has been betrayed and the politician will be the saviour. It’s the old, old story of vanquishing the monster. For the right-wing the enemy is the ‘metropolitan elite,’ ‘the woolly liberals,’ the ‘woke.’ For the left it’s the rich and powerful. However, as Robert Shrimsley points out in his anal...