Setting Fire to Greetings Cards isn't my Idea of the Christmas Spirit, says Griselda Heppel
Ah, December. Christmas approacheth, and what does that mean? Television ads, of course. And, oh my, do we in the UK have a bizarre selection this year. Stupendous New York Christmas tree. How did this happen, this escalation of The Christmas Advert? So that all the big hitters – John Lewis, Marks and Spencers, Aldi, Tesco etc – feel they have to go all out every year to outdo themselves in lavishness and sentimentality… And do they actually boost sales, the point of advertising in the first place (though you'd never guess it from these intensely concocted minidramas)? Well, funny you should ask that (oh all right, that was me). Because, judging by the reaction to this year’s John Lewis creation, they do. Though not quite (tee hee) as the Great Retailer intended (see below). But first to the one there’s been all the fuss about. Yup, the M & S offering , which, because of popular outcry, had the scene showing red and green paper hats burning in a fireplace rem...