99c Boxed Sets: The New ‘Free’ - guest post by Chrystalla Thoma
For those of us who are self-published authors, flexibility and control over every aspect of our product (the book) is one of the best things ever. Speaking for me, control over pricing, publishing, cover art, and the possibility of changing all of these at a moment’s notice may well prove the reason I’ll never visit the traditional publishing model again. In these past years of self-publishing, we have seen many promotional models come and go as the field expands and develops. A few years ago, the self-published or “indie” authors were few and every new strategy they devised was fresh and successful. When Amanda Hocking published her books, setting the first one at 99c and the rest at slightly higher prices, she changed the publishing world. Her books sold like hot cakes, and a new model was born. Soon after, 99c wasn’t drawing enough readers, as the market was flooded with 99c books following Hocking’s example. More and more authors saw the benefits of self-publishing new w...