'Which words to print with the ink?'
James Allingham at his desk He worked out the cost of the printing, the office and the distribution and soon became fascinated. He saw the venture in its clearest and most material light. To him it appeared as a method of selling low-grade bulk paper at forty times its value with the added advantage that the more of it one sold, the higher the profit became. He saw too that it was the ink on the paper that did the selling, so, the only real problem was which words to print with the ink. (Dance of the Years 1943) Margery &Herbert Margery Allingham was looking back, fictionally, to her grandfather’s decision to found a penny paper, The Christian Globe, 150 years ago. James Allingham had been apprenticed as a compositor. When his father died, he seized his opportunity to invest his legacy share in a slim weekly newspaper. Literacy was beginning to boom in the 1870s as the educational initiatives following the 1867 Electoral Reform Act began leavening the number of readers within the...