Authors Electric

You don't even have to pack a bag! Though I’m sure most of you will know what I mean by ‘blog tour,’ I’d hate to start my post by making assumptions, so a brief explanation wouldn’t hurt…           Think of an excited author travelling from city to city, bookshop to bookshop, eagerly waiting for readers to bombard them in their droves, desperate for signed copies of said author’s new book. Maybe even have a little conversation too. Well, ditch that image because a blog tour is quite different (although you’ll still have the excitable author).           A blog tour happens via social media – namely blog posts, Facebook and Twitter. Each day of your blog tour a blogger will hold their ‘stop’ on the tour and feature your new release on their blog. It could be a review, author guest post, book extract or giveaway. Or a combination of these things. Usually, the blogger will then share their post ...

Until three weeks ago I had never heard of a book blog tour. I had also never looked at many book blogs. When I was raising the funding for my memoir 'Dead Babies And Seaside Towns' I had some great support from book blogger Isabel Costello at The Literary Sofa. I was also asked to write for various book blogs. But still the whole world of book blogs remained a bit of a mystery to me. Then I realised that authors now often have a book blog tour and so I thought - why shouldn't I do that as well? It turns out that basically a book blog tour is a schedule of 'visits' which a book / author makes to a number of blogs. It is rather like the traditional book tour but instead of going to physical bookshops you are 'visiting' blogs. These visits might involve a review, an author interview, books being given away or an author Q & A / interview. I asked a number of writer friends for advice. I soon realised that the problem for me is that not many book...