Philosophy and dandruff - Bill Kirton
Reluctantly, I am back to the marketing theme. Recently, my publisher had to close down (much to her regret) and so, with lots of help from her during the transition, I’m now a fully fledged Indie. And one of the first things I noticed when I saw all my books listed in the KDP sales charts was that one of them has regularly been selling over three times more copies than its nearest rival in the list. This could, of course, mean that it’s so brilliant that the rest are dross in comparison. But, until its nomination for the Booker proves me wrong, I know objectively that it’s no better or worse than they are. I should quickly add that I’m not talking of sales levels that would enable me to buy Mustique. But I do like the idea that some hundreds of people are actually reading my stuff. So I need to find out why that particular title is getting the attention and try to deflect some of it onto the others. And to do that I need to understand marketing strategies. But I don’t. Under...