Something Old, Something New by Dennis Hamley
At my time of life I didn’t expect to find myself accepting a writing challenge utterly new to me. But that’s what has happened and I feel elated and yet, though I’ve made a start and am fairly pleased so far, I still have a nagging fear that it may not turn out well after all. In my June blog, I told how I had , with some misgivings, accepted Margaret Quon’s invitation to write the copy describing all her products for the website for her new online shop. Copywriting was something I’d never done before. It seemed to me a specific skill which needed a special training (though, looking at what passes for persuasive prose in most advertisements, I didn’t think it could be very good). But I started it, warmed to the task and Margaret was pleased. Then came another challenge. Looking back, I can’t remember which of us first suggested it. It suddenly stood there, a definite, cut and dried decision to do it. Margaret is starting a project to sell birthstone earrings and ...