Authors Electric

A couple of months ago I wrote about the hiring of Midas PR to launch “Chances”,  the erotic memoir which I had ghosted for an anonymous European lady who was going under the names of Penny. Last week the mighty Midas machine picked up speed and I found myself writing articles and doing a succession of interviews to promote the book, culminating in an encounter with Claudia Winkleman on her late night Radio2 arts show. Whenever I mentioned to anyone that I was going to be meeting Miss Winkleman I always received the same response - “Oh, I love Claudia Winkleman”. It didn’t seem to matter what age or gender the person was, or whether they were likely to be fans of reality shows like “Strictly” or cultural offerings like “Film 2015”, her puppyish glamour had somehow worked on all of them. It appears the woman is fast-tracking towards being a national treasure. What, I wondered, could be the secret of this magical spell she was casting over the nation? Listening to s...