While publishers play safe, authors create the brands of the future - By Roz Morris
Readers of this blog will know how many fine authors choose to self-publish or are driven to it because they don’t fit a marketing niche. But when we go it alone, how do we build a brand? One important function that publishers used to perform was curation - taking the creme de la creme, producing it well, putting it out under an influential imprint. In the real world, that didn’t always count for much, but the reading public thinks it did - so to get credibility, indies have to replace it somehow. And here’s how we’re doing it. Publishing collectives Some indies band together to form an editorial board. Books aren’t published unless all members approve them. That takes a lot of trust and rigor, and all members have to be in tune with a particular type of reader. Perhaps not good for mavericks, but it’s the indie version of the niche publisher. The handpicked collection Some authors are gathering collections of writers whose work they admire. I was lucky enough to ca...