How do we discover what we want to read? By Roz Morris
According to a post on Problogger, my Undercover Soundtrack series might doom me to deepest obscurity because of new Google search algorithms. In a post titled Why Blogs that allow Guest Posts Will BePenalised in 2013 , Problogger explains that the term ‘guest’ and the use of multiple links are now likely to make Google bots condemn my content as spam. In the Undercover Soundtrack, I host writers who use music as part of their creative process ( here’s a recent post that explains ). It’s guests galore. Don't say 'guest' Problogger says: ‘Stop using the words “guest post,” “guest blog” etc. Oh dear. What other noun do I use to introduce a post that’s not by me? ‘Guest’ is perfect. Like ‘said’ in dialogue, it does its job and doesn’t get in the way. Anything else is absurd. Bad to link And what of the other major SEO clanger, links? They’re not all bad, says Problogger, as there’s a difference between ‘natural’ and ‘unnatural’ links. Her...