Authors Electric

Now, there's no room for potty humor on a dignified site such as this. But the real subject I'm tackling does not stray at all from my headline--or, at least, not far enough for me to have stepped into 'doody'. Life is short, art is long...so here comes some serious shop talk about our common quandary. In any art or line of work, we're all bedeviled daily by the superabundance of signs. Specifically, the signs of money-grubbing bastards selling the same thing that we are. The fact that our product is better--we think--means nothing if nobody sees it. So the first essential step is this: to compel the paying public, by whatever magic, to give our 'stuff' a try. The key word there is: Real Magic. Not a game of smoke and mirrors involving discount prices and/or swaggering titles for bandy-legged work. If the work lacks Real Magic, the best signs will fail; it's only a matter of time. But the best work may sink if betrayed by our signs. Whatev...