Authors Electric

For indie authors – and for increasing numbers of authors who aren't indie – writing a book is just part of our job description. Without a publisher ( and frequently even with a publisher these days ) we have to market what we write, and straight away we run into one of the major problems that beset indies. Most writers are not PR experts or marketing gurus. The two things require completely different skill sets. Some fortunate people have both; but what do you do if, like me, the very thought of marketing makes you come out in hives? This is a problem I've been wrestling with ever since I stepped into the self-publishing ring. I can’t claim to have come up with any particularly brilliant answers yet. However, I've gradually arrived at the following practices, which I like to think of as a form of invisible marketing. (However, a disclaimer: I am by no means a marketing authority. Everything in this post could well be rubbish. It’s a list of things I've learn...