Book Marketing Challenges : Why and How? Wendy H. Jones
During the month of August I have joined in with a book marketing challenge, which I have thoroughly enjoyed doing so far; although I will admit it has been a real challenge. Some of the days are tough but I've enjoyed working my way through them. This has got me thinking about these challenges - are they worthwhile and more importantly, do they drive book sales? Half way through I would say a categorical yes to the first part, while the second part is difficult to measure in tangible terms. Firstly, the question you are probably asking, how do you get involved in these challenges? I got involved with this one as one of my friends said she was doing it. I asked her if I could join in and we first cleared it with the authors who set the challenge. Whilst the challenge is out in the universe and I suppose I could have just done it, I believe it is polite to ask the originators as they have put the hard work into preparing the challenge, may have a specific reason for doing so and m...