Authors Electric

You could exhaust the alphabet, attempting to describe it, Abominable, Boring, Cretinous, Disgusting, Enematic...Those dreadful two words: DIRECT MAIL Why wouldn't we toss it straight into the trash? 1)  Almost none of it is targeted specifically to us,  so our mailboxes are filled with 'blind shots.'  2) Aside from supposed savings--reductions on deliberately overpriced items-- it offers us no reason why. 3) And too much of it is  amateurishly written, Hold on just a second, though. Actually, there is most excellent news: set your pants on fire lessons that can be learned from the junk mail each day. Experiment for  a week or two, swiftly dividing the junk into piles: coupon booklets and store flyers, junk addressed To Occupant-- and the rare pitch or letter that somehow draws you in. Understand why and whatever you're selling will have a fighting chance. In the new wicked Wild West where literary agents receive up to 50...