WHAT'S IN A NAME?
My new book, The Boy With Hawk-like Eyes by Sheridan Winn I am writing my first-ever blog and pinging it off into the blogosphere. The words ‘web log’ have merged to become the portmanteau word, ‘blog’ – noun and verb. I, the writer, am the blogger. So what does that make you, the reader, the recipient of this blog? The blog-ee, perhaps. Do you need a name? What’s in a name, after all? A name is a title by any other name. It is a mark of respect. Well, greetings, Blog-ees! I love thinking up titles. As a journalist, the title comes first for me - I cannot begin the feature until I have it. The title holds the promise of something to come. It defines the shape, the colour and the texture of the piece. The title needs to entice, but it also needs to hit you between the eyes. The title is the hook. I wonder if the e-book author needs an even stronger title with which to draw in the reader? The e-book buyer cannot pick up and handle the product, cannot feel the paper and ...