Authors Electric

“How do you market a book successfully?” is quite possibly the hardest question to answer in publishing. I would say that it is actually harder than “how do you write a book?”. In most cases the problem is a lack of decent marketing budgets within publishers. If they have high-profile, brand-name authors, who are already bringing in a steady cash flow, there are several avenues that they can go down in order to create awareness and bring in the sales. For the majority of books, however, there is only really the time and money for a bit of light pr and then it is up to the authors to make themselves famous and their books attractive. Suppose, for a moment, however, that you have ghost-written a novel for an author and that author decides that they are willing to put a great deal of money and effort into the marketing? Where should you advise them to direct their funds in order to be most effective? That is the situation that I found myself in this month. The book in qu...