When Your Title Asks, 'Hey, Baby, What About Me?''--by Reb MacRath
Good titles often whisper sweet nothings in our ears to keep us on track as we work on our books while letting readers know what to expect. A color can remind us of the mood or tone that we hope to sustain. John D. MacDonald knew all about that: The Turquoise Lament, Darker Than Amber , etc. The title of Lawrence Sanders's breakthrough book The Anderson Tapes alerted readers to the ingenious structure of the book and the author to his mission to stay on track with that POV tack. His two best-selling series, the Deadly Sins and the Commandments divided the offering into gritty police procedurals and shorter, lighter mysteries while his McNally mysteries offered comic froth. Ira Levin on the other hand had a title in Rosemary's Baby that helped him fix his focus on realistic details of Rosemary's pregnancy and the birthing to help ground the far-out horror in his mind and ours. These are all Type 1--or what I would call Onesie titles. ...