This is not a revolutionary post by Jo Carroll
I know I'm a pedant. So sometimes I need to creep into a corner and give myself a talking to. Language moves on. 'Gotten' will become an acceptable import from America whether I like it or not. But there is one word that makes my hackles rise whenever it is used inappropriately (which is most of the time.) Revolutionary. A revolutionary (noun) is a man or woman whose actions or beliefs promote comprehensive change in systems or in thinking: Che Guevara was a revolutionary. So was Darwin. Revolutionary (adjective) describes the beliefs, ideas, or theories that underpin that change. So Darwin's discovery of evolution upended all previous assumptions about creation and the impact of his thinking rumbles on today. But the word has been adopted by the advertising industry and become meaningless. So here, for any ad-men or ad-women who might drop by this blog, is why I will never buy anything that you describe as 'revolutionary:' Shoes cannot be revolutio...