Authors Electric

So I can tick off tip four. Those of us who blog do so for different reasons. Some just for the pleasure of it, some to increase our exposure, some to build our USP and others like myself for all of the above. Now over the last couple of months my partner and I have started a little sideline (building websites that sell product). Part of our marketing strategy is to blog about the subject and sometimes the product we're selling. As I'm the writer the blogging has fallen firmly in my lap. This has meant a steep learning curve because for the first time this SEO stuff if quite important. Now whilst I was trying to decide what to blog about this month I decided what I've learned might be of interest to fellow self-published authors. So here's what I've discovered. Tip one: sub-headings You should try and include sub-headings in your blog post. These are included by clicking on the box labelled 'normal' and choosing sub-heading. In Wordpress it's ...

Do you google yourself? It might sound like something you really shouldn’t admit to at all, but let me assure you it’s a vital part of maintaining your online presence. If you’re a new author, google your name before you even think about publishing. See how many other people share your name and what they do for a living. Promoting yourself as Jane Doe, Children’s Author will be a lot harder if Jane Doe, Mistress of The Seductive Arts hogs all of the front page of a google search! You might want to think about changing your name, writing under a less common pen-name, or just adding an initial to stand out from the crowd. Debbie Bennett is my real married name. I’ve always been me online, with a real picture (the pros and cons of this are for another time and blog, maybe). I was Debbie Louie for the first 26 years of my life – at least that was unique. Certainly in the UK as I was growing up, most of the Louies in the pre-internet phone book were my relations. Louie is phoneti...