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Encouraging your characters to publicise their own books - by Rosalie Warren

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Well, why not? I'm a writer - what I do is make things up and write them down. OK, I accept that an author in today's world can't get far without doing at least some of her own publicity. But for me, however much I may enjoy it, publicising and marketing my books will always be a sideline - one I think of as not quite worthy of my best creative energies. But what if I were to combine the two? That's the thought that struck me a few weeks ago, when I was working on the sequel to my first published novel, Charity's Child (Circaidy Gregory Press, 2008). The main character in the sequel is called Marie-Thérèse, or Marie T, and she is already taking up quite a lot space in my mind, vying for attention with family and friends, as my characters always do. So why not let her loose? Create an account for her on Twitter and encourage her to tweet (possibly lending her a helping hand to build up her followers by retweeting some of her tweets). Give her a Facebook page of her ...