Blog off - Karen Bush
What's the point of blogging? As others here have pointed out, strenuously blogging and Facebooking your book and/or yourself doesn't necessarily result in attracting new readers or produce much by way of increased sales. Halloween countdown ... Christmas countdown ... I nearly pulled a muscle in my brain thinking up things to post on the FB page for Haunting Hounds each day during October last year, counting down to Halloween. And then did it all over again for December, producing an Advent Calendar countdown to Christmas (another traditional time for telling spooky tales). And then let off steam by adding a 12 Days of Christmas countdown (or count up) too. The people that saw the posts seemed to quite like them and they got shared about, but it didn't crank sales up by more than a few copies. It's a shame as my share of the profits all go to Scruples Whippet Rescue ... 12 days of Christmas ... Blogging and FB-ing can be pretty...