Nick Green tells all! The Secret of Online Marketing Success

Me at work. Someone took my chair. ‘A truly shocking thriller for young readers.’ That’s my favourite bit of work from my old job, back when I made a living from writing sales copy for children’s fiction. I won’t tell you which book it refers to, but it did make me chuckle to see that line in the catalogue. No idea what this is Most of the time, I promise, I gave every book the best possible write-up. Even if I hated some of them, it was my job to make each one look good. I worked for those old book clubs, you may recall their junk mail on your doormat: get half a dozen books very cheaply, and then we own your soul for the next ten years. It was all in the small print, which I helped to write, so there. Only very infrequently did a book darken my desk that was so bad, I had to give it a sarcastic review. I was doing that job, mostly seriously, for about five years. As a result, I like to think I know a little bit about marketing, especially when i...