Authors Electric

Ben Fox is a young tech-entrepreneur and book lover, who has made enough money to invest heavily in a passion project – pretty much a definition of “living the dream”, I would say. Because he has always enjoyed the experience of browsing in bookshops, he decided there was a need for something on-line which would offer the same experience.   When he delved a little further into the way the publishing industry worked, he was shocked, as are most business people, by the difficulties that face authors and publishers when it comes to marketing. We all know exactly what he means, and we also all know that the best sort of recommendations are carried via word-of-mouth.   After a great deal of thought he has come up with a site where authors recommend the five best books within their particular areas of expertise. Imagine, for instance, that you wanted to find a good book on climate change and you could ask David Attenborough for five recommendations, or Barak Obama for five good book...