Guest Post: E Publishing in India - Jaya Bhattacharji Rose
E-publishing is going to change publishing and change always evokes excitement in some and worry in others. There are challenges to it being successful in India, but its adoption will happen, primarily due to the growing popularity of smartphone and other electronic platforms. To illustrate it I would first like to share some anecdotes. One: A well-known TV journalist and blogger has been writing miniature stories within the 420 character spaces allowed by Facebook wall posts. His stories are serialised. Every time he posts a new episode in the story on his wall, it is lifted as is and published in Hindi dailies around the country. He is then sent a cheque by the newspaper for having printed his story. Although the payment is minuscule, it is a continuous and steady relationship, illustrating how a social media space can be monetised effectively. Two: A school principal from a small town on the outskirts of the capital, Delhi, told me recently how excited she w...