BOOKBUB EXPERIMENT 4: KINDLE COUNTDOWN DEAL by John A. A. Logan
Having made several thousand dollars profit last year from a series of Amazon Kindle Select free promotions, and three Bookbub promotions, I had been waiting for a chance this year to combine a 99 cent Bookbub promotion with a Kindle Countdown Deal for my novel, The Survival of Thomas Ford. On 24 th March, Bookbub sent The Survival of Thomas Ford out to their thriller subscription list. I combined this with a Kindle Countdown Deal ad which ran on the Kindle Book Review site on 25 March; also, a Kindle Nation Daily Special Sponsored Post Triple Play ad which ran on 26, 27, and 28 March; and a Bargainbooksy ad and mail-out to their thriller subscription list which ran on 27 March. This involved an outlay of $625 for advertising in total, which, although it was a relatively small percentage of the profit made from last year’s promotions, was still the most I had spent on advertising for one promo to date, so there was a degree of nail-biting involved. Soon, though, the s...