Going on tour by Tara Lyons
You don't even have to pack a bag! Though I’m sure most of you will know what I mean by ‘blog tour,’ I’d hate to start my post by making assumptions, so a brief explanation wouldn’t hurt… Think of an excited author travelling from city to city, bookshop to bookshop, eagerly waiting for readers to bombard them in their droves, desperate for signed copies of said author’s new book. Maybe even have a little conversation too. Well, ditch that image because a blog tour is quite different (although you’ll still have the excitable author). A blog tour happens via social media – namely blog posts, Facebook and Twitter. Each day of your blog tour a blogger will hold their ‘stop’ on the tour and feature your new release on their blog. It could be a review, author guest post, book extract or giveaway. Or a combination of these things. Usually, the blogger will then share their post ...