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Showing posts with the label branding

Hang Gliding with Hurricane Wendy -- Guest Post by Reb MacRath

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  Since publishing her first book in 2014, Scottish writer Wendy H. Jones has proven herself to be a force of nature. Consider the breadth of her output: the bestselling Shona McKenize police procedural mysteries, the quirky Cass Claymore investigations, the Fergus and Flora mysteries for younger readers, the Bertie the Buffalo books for kids...and a series of how-to books for writers.  She's uniquely qualified to teach, embodying the lessons we need to survive with a million new books coming out every year. Wendy's almost everywhere: signing, interviewing, hosting a popular podcast, guest blogging, conventioneering...you name it, and she's likely there. As a former traditionally published writer (under the name Kelley Wilde), I've been struggling for some time as an indie writer. Though I didn't mind the struggle, I'd grown sick of struggling stupidly. And I knew the time had come to either quit or pay attention to someone who's aced the arena. Luckily, Wen...

An Opportunity for Cutting and Sticking - Cecilia Peartree

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Some time last week I made an alarming discovery at my day job. Back in the mists of time, I vaguely remember taking part in a re-branding workshop. This was a morning of activities which ranged from the pointless to the excruciatingly boring, aimed at crowd-sourcing an updated brand for the organisation. I don't recall any definite conclusions emerging from this particular workshop, but there was some cutting out and sticking involved, which most colleagues seemed to enjoy. It made a change from sitting at a computer, I suppose. I remember as well being very impressed by the venue, which was one of these hot-desking places where people who don't have their own office can come in and use a desk space. Personally I hate hot-desking at work, because I never have all the software I need on a different machine, or the stock of paper-clips, treasury tags and emergency snacks in the top drawer of a different desk. But as a writer I am quite happy with the idea and have hot-desked ...