Do You Do Good Down and Dirty? -- Reb MacRath
Imagine this: you've spent years developing your particular brand as a writer, from a series of books...to their singular hook (e.g. Southern Scotch)...to the template for your covers. Now, just as you're gaining some traction, the devil whispers in your ear. And you want to try something different. You see a spin-off series. In fact, you've started writing it and it's coming along wonderfully. Still, each day you feel a pressing need to get down and dirty, grappling with marketing hurdles. It's time now for the dirty word. You know the one: Strategy Now, I have no trouble imagining this. I'd written four Boss MacTavin mysteries--all starring that Southern Scot and sporting cool Tartan covers--when I chose to try someth...