The Non-Promo Launch by Mark Chisnell
It was back in April that I wrote a blog post for Author’s Electric on the process of promotion that I undertook ahead of the publication of my new thriller Powder Burn. By September I had a new short story on the blocks and ready to go; called The Sniper, it’s a prequel about the antagonist in my Janac’s Games thrillers. I had a cover, blurb, and an edited and formatted manuscript. What I did not have was time to do any promotion. Since I could not see how things were going to improve any time soon, I was left with a choice of holding back the book indefinitely, or going ahead and publishing with essentially no promotion or marketing.
I chose the latter for three reasons:
1. I’m impatient.
2. I thought it would be interesting to see what happens when you just push a book out on the major ebook websites without any marketing support.
3. My eventual plan for the book is to drop the price to zero and run it as a loss-leader for the Janac’s Games series, and so I knew I would have a second chance at the marketing when the price goes to zero.
So by way of an experiment, I hit publish on the 25th September, sent out a few tweets announcing the book’s arrival, posted links to the various sales pages on Facebook and that was about it. I sat back and waited to see what happened. And now I can report the results of the experiment.
Nada. Nothing. Zippo. Zero and Zilch.
I think I have sold about ten copies in total across Amazon, and I doubt it's done much better at B&N, iBooks and all the rest, although I won't know for a while as their sales reporting is much slower. And this is for a series book whose other members have been downloaded or sold in the hundreds of thousands. It appears from this one example that I either play the promotion game, or remain unread. So I will be working much harder at the marketing when the price goes to zero in a few weeks time...
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