The Not So Free Free Book Giveaway
I tried the free book giveaway marketing tactic earlier this year. Gaining a following of supportive readers motivated me to do it. Far more successful self-published authors used the “perm-free” model to gain new readers, new markets and a lot of brand new pounds and euros in their bank accounts. Why not try it? If they achieved greater book sales using the model of giving away their equity for free, surely it should work for me. The experts claimed giving away one of my books for free helped me gain the all important newsletter subscriber, the holy grail of author-driven book marketing. They are worth gold! They sell your books! They give you reviews! I wrote copy for my automation sequence, tweaked my landing page and wrote copy for Facebook ads designed to entice readers to give me their email address in exchange for a free copy of my book. The future looked so bright, until it dimmed. Over time a sense of crudeness creeped over me. With each free ...