Reviews - and their purpose? - Alex Marchant

Reviews. They’re a new thing for me. Being on the receiving end, anyway. Some authors don’t read them apparently. A. L. Kennedy, writing in The Guardian some years ago, said, ‘They emerge months, if not years after the book is done with, so they're not that much use to the author. If the book's a car crash, it's already happened and we've walked or crawled away long ago.’ Maybe that’s just traditionally published authors. It may be a different scenario for those of us who have published independently. After all, we’re told how important it is for sales for our books to have good reviews on Amazon and GoodReads, or from the many bloggers worldwide. We use snippets of them on social media, such as Facebook or Twitter, and in our blogs and websites as part of our never-ceasing promotion. A review is not just about helping readers find new books – it’s about authors actively helping them do that. New books? And, let’s be honest, a good review can ...