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Showing posts with the label unique selling point

The same but different by Joy Margetts

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  I am still relatively new to the whole book marketing thing. I’m doing my best with varied results. I’m taking advice and trying to respond to it. This has included trying to build an email subscriber list, writing a personal blog, guest blogging, and of course being a ‘presence’ on Social Media. I have even given TikTok a try - jury is out for me so far, as to how useful it will be in actually generating interest in my books, but it is early days. One thing I have heard over and over is ‘What is your unique selling point?’ Or, what does my writing offer that people are actually looking for? And that if I ‘find my audience’ then the sales will come. My problem has been that my books fall into a very unique genre and I’ve found it very hard to find an audience for them. They are fiction but explicitly Christian. They are historical fiction but are neither romance nor murder mystery, nor are they adventure stories. There is little to no blood and gore, and definitely no explicit ...