Covers and Blurbs...
Anyone who’s ever chosen a book will be aware of the importance of the cover design and the sales text – otherwise known as blurb. In the indie-book-world where the author takes responsibility for the entire publishing process, the blurb is unlikely to raise the stress level. After all, it’s just words, innit? I’m sure I’m not the only one who has thought that they could do a better job of the blurb on the back of their traditionally published books... well, now I get to try. But the covers? That’s a whole other ball game. The cover of a book is its first and most important sales tool – it doesn’t matter whether it’s in a shop or on an Amazon webpage, a book has to have an eye-catching cover to draw people to ALL the rest of the sales tools – blurb, reviews, chart position... And while I don’t want to state the blindingly obvious, covers don’t have much to do with words, they are visual beasts, with graphics, pictures and logos – and many writers are not comfortable i...