Lead pipe in the library By Jan Needle
I’m not a great believer in get-togethers
with people in the same trade. As one of the most gregarious people you’re ever
likely to meet, that’s quite weird, really, but I think it’s true. In all me
years I’ve never been to a children’s writers ‘convention,’ never been to a
book fair, never been to ‘Harrogate’ or ‘Cheltenham’ (except as a speaker once)
or any of the other jamborees. Not my type of thing.
But last week, thanks to Beardie’s superb
(no joke) Virgin service – two hours and nine minutes Manchester to London – I
found myself in a meeting of the International Thriller Writers (UK) in the
offices of a most successful law firm called Stewarts Law. Why was it held
there? Because Mr Stewart is a thriller writer, and wanted to give us the benefit
of a bit of class.
There were canapés to die for, Australian
red and white wine by the bucketful, and soft drinks and fizzy water for those
killeristas who presumably think crime should be respectable. Talking of myths,
I found out the other day what canapé means in French. It means a sofa. Another
one of life's great mysteries.
There were about forty of us there, and
Joanna Penn was in the chair. She writes thrillers which are a great success on
both sides of the Atlantic, and like other members, thinks thrillers are a damn
good thing and ought to be held in higher esteem, especially in terms of sales.
No argument with that, as long as I'm allowed to write all my other types of
book as well. And I am.
Black Jake, banjo, in the bar. A genuine mystery |
Never mind. So there I was in the height of
luxury in Chancery Lane not very far from the former grot-hole in Bouverie
Street where I used to do casual subbing for the Sun. My voice activator just
rendered that as casual supping, which is really quite astute of it. Who said
computers don't have brains?
The thing was very jolly, and it started
off with drinks and chats. There was a long table at one end with the IT screen
raring to go, and short talks from Erin Kelly, who’s just novelised series one
of Broadchurch, Simon Toyne on how to write a bestseller, exploiting audio
rights by the said Joanna, and other fascinating things.
Up on the screen went the ‘Codex’, on the
‘discoverability of books.’ Briefly, it was breakdown of the efficacy of
various forms of getting your book known to John Public. For instance, it told
us that advertising in newspapers and magazines, and advertising on TV or
radio, are both responsible for a mere 1.7% of sales. If I could reproduce the
pie chart I would, but I'm an author not a bleeding techie. Sorry about that,
pals.
I can tell you, though, that ITW 'wants to
be the most useful organisation for thriller writers,' and future meetings in
Britain will include segments on marketing tips and joint promotional
opportunities, advanced writing craft, and how to exploit your rights and make
more money. Which all sounds pretty good to me.
I signed up immediately with their man Nick
Stephenson to take part in the latest email promotion, which involves me and
other writers providing one 'proper, printed' book to be a competition prize.
The last one they held, in December, resulted in 2500 email signups from
thriller fans, which is the start of a 'dedicated ITW UK and Europe email
list.' The aim is to grow this list to 50,000 in the next twelve months with a
series of similar giveaways.
As it's scheduled for next month, one
bright spark member came up instantly with the working title: HomicIdes of
March.
The parent organisation, in America,
already has an email list which is quite enormous. It's got a magazine as well,
which any member with more nous than me can utilise (as I'm sure they say
Stateside!)
Believe me, I had a lovely evening, which
led naturally to a splendid hangover until the aforementioned Beardie lulled me
to dreamless sleep. Here's the URL
http://thrillerwriters.org/about-itw/how-to-join/
Comments
for instance, the book i'm putting in their giveaway comp is an ebook, but matti gardner (my son) has done me a paper copy through one of the things i can't remember, and that's it. only one copy needed!
I reckon I could join Thriller Writers UK, with Joslin and my Point Crimes of years ago as evidence. It sounds more convivial than most authors' gatherings - with the exception of AE were we ever to have one. Virgin on the East Coast? Appalling. But this government would never acknowledge that the mini-nationalisation actually worked. Still, Virgin is better than First Group, currently fouling up the Great Western. If the railways aren't to be renationalised then Chiltern Railways should run then all.