Do self-publishers still need to explain why? By Roz Morris
I was preparing to self-publish my first novel. In the sunny
land of tweets, I was keeping up a front of jolly emancipation. Behind the scenes,
all was frantic. I’d done a last edit that turned drastic. I was pleased with
it but my first advance reader bawled me out for my robust treatment of reincarnation.
Although we’re now great friends, this was not reassuring. I had no clue how to
market the book, but if I aimed at the wrong readers there’d be hate mail.
I was blogging about it here and there, attempting to sketch
my multilayered story in a thumbnail. Each time it sounded like a different
book. And as for a back cover blurb? I was totally failing to write one that
grasped the novel satisfactorily.
But flap copy was a detail because I had no front cover. I
was designing roughs and hated the way they were going. Even if I was going to
use a designer (which in the end I didn’t), I had to give them something to start
with.
Happy days
Those troubles eventually passed. But they were the minor half of the battle. This time last year, professional authors who self-published had a lot of explaining to do.
Those troubles eventually passed. But they were the minor half of the battle. This time last year, professional authors who self-published had a lot of explaining to do.
I launched My Memoriesof a Future Life at the end of August, but my campaign really began four
months before that, in April. Not to promote the book; I didn’t even mention
it. I needed to make my co-conspirators in the writing community understand why
an author with two agents and previous bestsellers had to self-publish her
novel.
In post after post, I laid the groundwork. What the industry
is like. Why ‘new’ authors - or old ones without their disguise - can’t get a
foothold. Why publishers say they want ‘originality’ and shrivel away from it
hissing. Elsewhere on the ether, other authors - who had sworn they’d never
self-publish their fiction because it would blitz their credibility - were conducting
the same careful campaigns.
Were we being paranoid? Apparently not. An author and
writing tutor told me off, saying I shouldn’t admit I’d got an ‘unsaleable’
novel, especially as I have another on submission.
(A year on, my husband has just been to a meeting where an
editor admitted most of their new authors will have self-published first. A
friend who’s a Big 6 editor ignores his slushpile and instead trawls the indie
bestsellers on Amazon. So much for torpedoing our chances, if that’s where we’re
aiming.)
I no longer feel I have to explain why I self-publish. But there’s
still an old guard who wants to keep us as second-class writers. Plenty of literary
competitions and review sites specifically bar indie authors. Just this week,
Porter Anderson’s column Writing On The Ether was tackling the subject of
professional bodies that exclude (or seem to) indie authors. And will the reading public, gorging on EL
James, ever expect anything more of us than a good spank?
Thanks for the pics bohemiandolls and SarahWynne
Thanks for the pics bohemiandolls and SarahWynne
Do you feel you have
to explain why you self-publish? What do you think are the biggest battles we
face now?
Comments
I think the real challenges we face are to get the media to take us seriously as artists (stories of people trawling indie bestsellers drives me stark staring bonkers) and to get literary festivals to do likewise. I have to say I've actually found the latter, certainly, much easier as a poet than as a novelist - people who are receptive to performance poetry don't care about publishing credits - they just want to see something on YouTube - it's much more democratic
I'm not only unapologetic, but proud of self-publishing, and though at the very start - after my experience with a UK agent - I tended to explain why I prefer my independence, I stopped once I realised that an awful lot of people didn't believe me. The response I often got was: 'Yeah, but of course you're really just looking for a conventional publishing contract.'
It is nice to know, though, that editors have become more open-minded, Roz. Or maybe simply more realistic.
If you enjoy writing and want to share your work, that is reason enough. People will either like ot or not...que sera.
I totally agree that we have a hard time proving we're worthwhile and mature artists (mature in terms of our craft, that is... ). It makes me cross that the talent-spotters of the industry are only looking at pound signs instead of at the craft.
As you mentioned, I grew up with the idea that self-publishing was for the failures, and when I started my publishing journey just a couple of years ago, I never dreamed I'd go that route. However, I got my head out of the sand and educated myself. Hopefully others will be able to do the same, because they're missing out on some great books.
I know people who are 'ashamed' of being labelled as a self-published author, but I'm definitely not one of them.
I always explain to the person that I am self-publishing, because it gives me more control over the book, and works better for me. That's usually all it takes. At that stage, people are typically just impressed and proud that I've managed to actually write a novel!
I have experienced a few situations that have been trickier to convince people, but I like to think I made a good account of myself and my decisions. A few cynical, 'well how do you plan on getting a physical copy out if you aren't published' style comments. I think it displays a lack of understanding more than anything. The truth is, people are just as likely to have a self-published book on their Kindle as a published one today. The notion of the publisher is not as relevant any more; sample chapters, a good cover, and brilliant editing, more so.
Good post Roz!
http://ryancaseybooks.com
I wrote a good book. My sales and my reviews are telling me so. I know many other self-published authors who have also written good books. The majority of my reading these days is self published works.
Thanks to self publishing, I'm able to connect with many wonderful authors and read their stories. The stories are often unique and "unmarketable" for a big publisher, but that doesn't affect my enjoyment of them.
I don't justify at all now. In fact, I'm trying to wrest some of my rights back from my agent and publish things myself rather than carry on in the traditional market.
@Susan - interesting point about who we're trying to win over. I just do my best to win readers. And it is funny how the old guard are changing their tune - in some cases...
@Daniel - hello! I think self-publishers are growing in confidence as a community. We can demonstrate good feedback from people who liked our work - and if we're getting that we can't go far wrong.
@Debbie - ditto, ditto!
@Dan - maybe I'm too honest... :)
@Kathleen - the creative stranglehold is one of the things I used to feel I had to explain, but actually it's been going a lot longer than these last few years. The author Robert Irwin started his career in the 1980s (I think) by self-publishing his novel - which was later republished by Penguin as a Modern Classic.
@Linda - good point about presentation. And the printers publishers use have tricks that aren't as available to us - such as spot varnish or metal on covers - so they can give a physical book more feel appeal. You can get a lot more flexibility with Lightning Source but Lightning Source are harder to use and more expensive. Also Amazon seems to have 'difficulty' keeping Lightning Source titles in stock, which puts off buyers.
Great post! Will tweet it out!