Seasonal Sales - Lynne Garner
What was annoying was many had given positive feedback on Where It's Always Winter (Amazon UK - Amazon US) and The Perfect Christmas Tree (Amazon UK - Amazon US). So during November I converted both titles and placed them onto Amazon.
Due to the typical Christmas madness and work commitments I was unable to undertake my normal marketing campaign for either title. However I've found both titles have sold well. So well in fact that one title reached number 42 in the top Amazon short stories paid for section and is still in the top 100. I've had top ten titles on Amazon before but only in the free section. So to get into the top 50 paid for section was well worth the effort of converting these titles into eBooks.
Large publishers may find that a book which only sells for a limited period each year is not worth the investment. However as a small independent Indie Publisher I have found it is something worth investing in.
I would suggest if you have a title that would sell at a certain time each year then go for it. It has worked for me. You never know it may just work for you.
I also write on: An Awfully Big Blogging Adventure and The Picture Book Den
It worked for my Christmassy pony book too, although not a peep for the Halloween one ...
Must work on that in 2013.