Attention Seeking by Jan Needle
Jan Needle |
Now, some of our AE members are a lot more energetic and
knowledgeable about promotion than I am, or ever will be. To name a couple at
random – John A.A.Logan and Julia Jones. Follow them for any length of time,
and you see two people who are working their socks off at far more than the
original grind of writing. They enter competitions, they follow other people’s
blogs, they review, they respond to comments, they make comments themselves.
I don’t know John (although I’d like to – I love his writing)
and I do know Julia. Love her work, too – and she also has a fantastic boat.
What a combination! I don’t know how much of a payoff they get for their terrific energy, even for the prizes and accolades they win, but it will work out to great advantage in the end, I’m certain. They deserve to be read, and read and read.
And get rich, of course…
Which leads me neatly on to me. All my creative energy goes into writing the bloody things. I read the blogs by the energetic crew who promote, and enter things, and write to people, but I haven’t got the nous to emulate them. Or maybe I’m an idle git.
So – how about this for an idea? Last month I told you I was redoing my thriller Kicking Off to make it a bit less raw and stomach-churning. Now I have, and it’s almost ready to go up on Kindle. The original version will be taken down, of course, and the new one will have a flash across the cover declaring NEW EDITION.
But before this happens, I’m putting up a pretty full taster – for FREE (that magic word). People will be able to read and absorb the essence very fast indeed, and will – I hope – want the full monty as soon as they are offered it (for the price of five sevenths of a pint of Joseph Holt’s best bitter!)
Both the digest and the full book will also trail the next one in the series about Rosanna (The Mouse) Nixon and Andrew Forbes – which is called The Bonus Boys, and is ready to go.
I’ll do what I can in the way of promotion, naturally. Which means I’ll mention the whole thing on my Facebook page and Twitter. What more can an idle and confused technophobe do? Starve to death on David Cameron’s doorstep? (He’d notice, obviously…)
It really is a key concern for us virtual authors, I feel. How to get noticed. So, that’s my current plan on the thriller front. Anyone got any other ideas/suggestions?
This is how the start might look. (It's been cleaned up a bit to keep this site a wee bit shock free):
‘A Car
violence and corruption
Before it became an ebook, film-maker Roger
Graef (The Police, Closing Ranks, The Secret Policeman’s Ball) said of
this thriller: ‘A compulsive read that feeds your paranoia.’
Convicted murderer Jimmy Boyle (A Sense of Freedom, Pain of Confinement: Prison Diaries) said: ‘I found myself being drawn back into that twilight world again, despite myself. I was grossly entertained and thrilled.’
The Times: ‘Reveals a Britain regressing to the dark days of Dickens.' Guardian: Compelling for its vivid, racy narrative…chilling authenticity.
Convicted murderer Jimmy Boyle (A Sense of Freedom, Pain of Confinement: Prison Diaries) said: ‘I found myself being drawn back into that twilight world again, despite myself. I was grossly entertained and thrilled.’
The Times: ‘Reveals a Britain regressing to the dark days of Dickens.' Guardian: Compelling for its vivid, racy narrative…chilling authenticity.
Apart from all that, though, it’s quite a
simple story. Freelance investigator Andrew Forbes is working with a Customs
agent friend to crack an international drugs scam. Unfortunately the government
– and the CIA – are desperate that they don’t succeed. Forbes, who lives on a
very seedy London street, is under surveillance by two very seedy secret service men…
ONE
'What I can't see,' said Paddy
Collins, 'is what he gets out of life. I mean, for Christ's sake - a Porsche in a street like this, I ask you. And it's never moved, in two
months to my certain knowledge. What's he got it for?'
The fat man did not
reply. They had been in the street
for three hours now. Three hours and seventeen minutes,
to be precise. He eased his buttocks on the driver's seat. He sucked his teeth.
The fat
man and Paddy Collins had a grievance. The target had a Porsche, they had a Corsair.
It was meant to be inconspicuous, but it was old, a ghastly vomit-green, and
quite possibly the only Corsair left running in the south of England, perhaps
the world. As inconspicuous as a sore green thumb, and they were stuck in it.
'I'm bored,' he said.
'News time.'
Paddy Collins turned
the radio on, and they listened in silence for a while. For the third day running
the main news was the jail siege, somewhere north of the Border, somewhere
where the savages ran around in skirts, and that was just the men. According to
the reporter, there was snow on the ground up there. Snow on the ground, and
snow on the roof where sixty-seven prisoners were standing, dressed in overalls
and blankets. Collins shivered.
'Mad,' he said. 'Insane. They ought to
bring back hanging, didn't they, as a human kindness? Or transportation, to a
warmer clime.'
These two men were
bored, but on the prison roof, a young life was just about to end, a strange
event that would bring about their own deaths not much later. But on the night
the protester fell, nobody seemed to notice. He was surrounded by Scots hacks –
hard bitten, hard drinking men. And all oblivious. Only the Mouse took
note…Rosanna Nixon.
TWO
When
Rosanna Nixon finally went into the back room at Eliot's, an ironic cheer arose. She was known to many of the Glasgow crew as
young and inexperienced, with a degree in five eighths of sod all. She was quiet and
a trifle superior, and she had Bleeding Heart written all over her. In her granny coat
and boots, her woollen hat pulled
down so far it almost touched her dripping nose, she did not even look worth
trying to get to bed.
Later, though, when they'd got a few big
ones inside them, they were
friendlier. This involved mocking her unmercifully, but in a jocular way, about
her absurd belief that the Buckie Jail siege mattered,
or that anybody really cared.
'Forget
it, hen, God's sake!' yelled a man called Angus. 'They bastards
up there are just thickarses. The
government'll see them
freeze or starve to death before they lift a
finger. Damn
right too.'
'How is it right?' yelled Rosanna. She had to yell because the bar
was full, and everyone was drinking
whisky in full-throated cry. 'They've
been brutalised! Conditions
in Buckie are appalling!'
Those near enough to
hear her yelped with laughter. There were prison officers in Eliot's now, their shifts at the barricades over. Policemen, too. Many of the journalists were chatting to them, happily,
hoping to pick their brains
for usable quotes and
bankable opinions.
'Tell
that crap to the lads!'
roared Angus. 'Them on the
roof are cavemen! You're wet behind
the ears!'
Sandy Hamilton, slightly younger and less drunk, decided it was time to be nice.
With four
large Grouse inside him, and a pint or
two of lager,
he felt irresistible. His eyes were wet
with lust.
'I'm on your side, darling,’ he shouted. 'The
way ah see it—' He stumbled as he
tried to move in on
her, and much to Rosanna's astonishment,
Angus then became proprietorial, taking her roughly by the upper arm.
'Hey hey there, Sandy,’ he warned. 'I saw her first. Back off.'
Rosanna jerked her
arm free, spilling half her whisky. Both
men immediately tried to buy another for her,
but the Mouse
had had enough. As she pushed her way towards the door, she heard her esteemed
and valued colleagues talk about her.
‘Aye,
Rosanna, Rosanna Nixon. She’s a graduate, know what I mean?’
‘I
surely do. Knows damn all and full of bullshite. She dresses something
different, eh?’
‘So she
does. She’s called the Mouse. Nice wee pair of tits, though.’
From
her hotel bedroom, Rosanna discovered, to her distress, that she could still
see the roof of Buckie Jail. She stood at the window for several hours, on and
off, watching the huddled black shapes, picked out sometimes as moonlight slid
behind the chimney stacks. The fringes of their kingdom were illuminated
constantly, and harshly, by batteries of mobile arc lights.
One of
the men she watched, although she did not know it then, was called Jimmy
McGregor.
It
was Jimmy who got pushed, or fell, or was maybe targetted when the SAS went in.
Targetted with a new device, a sort of super-Taser, targetted and – sadly? –
killed. The man behind it was a politician, young and upward thrusting. He was
aiming for the top. When Forbes and Rosanna finally team up, he is one of the men they have to fight. Not the most evil, though, and certainly not the most dangerous...
Comments
You aren't really an idle git. Not as long as you keep the idea 'from each according to his ability to each according to his need' in mind eh? You have so many followers on FB that you just need to sneeze and the world catches a cold. As we say up here 'gaun yersel' big man' (actually, you need to be 200 miles south for that one!) We just say 'fit like loon?'
But the taster of Kicking Off is brilliant - as I would have expected - and that's a really good idea. But let me get this straight. You mean your free taster will be on Kindle (or whatever)? I didn't find that quite clear. Your estimate of the price was pretty impressive, although I don't think we can get Joseph Holt's down here? How does the price compare with Old Hooky?
I think what you said there is the key, Jan, and that is how it should be.
Two very successful indie authors, J A Konrath and Dean Wesley Smith, have long said that just writing the next good book, and putting it up on sale, is the best promotion possible...
In my case, I had NO capacity for self-promotion whatsoever...the idea horrified me, went against my nature absolutely.
So, I put "all my creative energy into writing the bloody things"...books...for 22 years, novel after novel...and never saw any of them published (not having the self-promotion gene at all!)
13 times during that period I did stuff a short story into an envelope and send it off, and those were published...but that required no self-promo...
Then the time came to epublish The Survival of Thomas Ford 14 months ago...I was sure I would do no self-promo...but then I saw that the book sat, unread/unbought...
I'd written 6 books in 23 years, with no self-promo...
Now that one had been epublished, was I just going to do nothing with the opportunity?
No, by mid-January, I found myself naturally entering a season of promoting the Ford book...I didn't think of it as self-promo ever...no, I was promoting a book that others had believed in, agents, film consultant etc, editors at publishing houses too...
I promoted the book probably just about as hard as I'd seen those professionals push it for over a year, trying to get it published in London (not that I actually SAW, from my perch up here in Scottish Highlands...but they were on phone to me...)
It was just time to do it.
After 23 years of zero self-promotion...concentrating on writing only...I could see the wisdom of spending a year or so trying to learn how to find readers online for my work.
The results really amazed me...32000 downloads...a hundred or so reviews...several thousand pounds/dollars income...to have readers for my books after 23 years of only having books and no readers.
I find this an incredible situation and the door is certainly potentially open to anyone who wishes to try their luck.
Again, I had ZERO interest/aptitude for self-promotion/book-promotion this time last year.
I still don't really think of anything I did as self-promo though...I just bumbled around the internet, looking for wee ways here and there to contact potential readers.
Still not sure what worked and what didn't, I tried so many little avenues.
It was fun too.
(Interruption there, while I repelled a cold-call tele-sales call...the Universe has a sense of humour!)
Having a free extract from KICKING OFF is a good move.
I will now Tweet it!
I know what you mean, John, about not being a self promoter, but I suspect you might be underestimating what you've done. Not ALL my energy goes into writing the bloody things, of course - I have to practise my mandola, whistles and accordian (and mouth organ, and baritone ukelele, and auto-harp, and even der verstunkene nose flute, god help me) - and I'm almost clear enough to do a small bit of work for Dennis that I offered well before Christmas - it'll be there soon, old thing.
But the key remains getting out there, and I'm pretty sure it requires much kicking. 32,000 downloads sounds like damn good boot work to me. Thousands of FB 'friends' on the other hand, Cally, I suspect means five eighths of three fifths of the proverbial.
Might I suggest that anyone who tries something that palpably works should share it with the rest of us? I bought one of Cally's four shifted copies yesterday, see. And idle git that I truly am - I'd going to read it! And if I don't like it, I'm going to hitchhike to Turriff and cop a lend of her ATV! Now that IS displacement activity!
PS Sorry about the peculiar typographical layout of the blog. It looked perfect in preview. And I didn't put the picture of me up, honest. The plan was to highlight Julia and John.
PPS Have YOU got a boat, John?
PPPS Smack my wrist...
That was why I did that post in May last year here, Fending Off the Next Dark Age...about John Kennedy Toole, Mikhail Bulgakov, Giuseppe Tomasi di Lampedusa...who had done the writing, but had also had a desire to be published in their lifetime...to have their novels published...but this opportunity was withheld from them.
So when the opportunity to have readers for my novel arrived 14 months ago, I realised it was a privilege, a blessing.
What had been real torture was when I had two literary agents, and a film consultant (the one who had discovered Slumdog Millionaire no less...all my friends thought then I was a "sure thing"...even my agent did and said so!)...the real torture was watching THEM trying to promote and sell my work, over an 11 year period if I count from my first literary agent's contract, and get nowhere...
Compared to that...the opportunity to promote, sell, find readers...whatever we call it...is a paradisiacal blessing.
In the attempt over more than a decade to make me a "paperback writer" in the UK, the agents/film people/editors/famous authors who supported me had only encountered failure...and they had no explanation for it, not even for themselves...
But, as an ebook novelist, the door was open, if I wanted to do the work...no-one else was going to do it for me...
I suppose what I mean is:
It was fun 14 months ago to suddenly have the OPPORTUNITY to promote/sell my novel in the UK/USA/Australia/India/Japan etc
A lot more fun than the previous 22 years of having no way at all to get my books out to readers.
It's not something I want to be cynical about.
For all I know, the opportunity could be over next month, the door closed again, so I want to appreciate it when it is there.
NOT FUN to me, is writing book after book after book after book after book after book...for 22 years...and seeing none of them published.
That's where I came from 14 months ago...so of course the sudden opportunity to publish/promote/sell/interact with readers...and interact with fellow writers like your good selves (until last year I had not even met/talked to any fellow writer for what? 17 years, unless you count the one day in 2002 I was invited/paid to read a story at the Edinburgh Book Festival)...so this opportunity is a Golden one to me, absolutely precious.
Yes, including the promoting/selling, Bill!
Though each thing has its season...
I wouldn't try doing much promoting in a serious writing phase...or while getting ebooks ready for publication...which I have to do with 4 or 5 soon, the next phase!
But I had that long 22 year phase of all-writing/no promo or selling...wilderness years indeed...so I was bound to enjoy the last 14 months of promo/selling...as a counterbalance, if nothing else...though again, what I'm trying to emphasise is that, for me, it's been far more than that, it has been a privilege.
Feels like someone threw me a lifeline 14 months ago.
It will contain a clear indication that the full-length NEW EDITION will be up within a couple of weeks, plus a lead-in extract to The Bonus Boys. All books published at £1.80 ish. When the new Kicking Off is up, the digest will hang around for a while if that's allowed, or disappear. I'm open to suggestions as to the quality of that idea. Maybe just disappear?
Then, out comes The Bonus Boys. I'm firing in the dark here, so any reactions will be more than welcome. They don't have to be on this forum. My email is jan.needle@gmail.com
And you must be able to get Holts somewhere in the south, surely. It would be most unfair if not...
Further to John's story: it took me twenty years of rejection before I could see my first book through a combo of commercial property, good outline and query, persistence, timing--and all out Tootsie gall. But my story doesn't end there. Partly because I lacked any marketing skills whatsoever, my career ended after five short years. And that led to twenty more years of nothing but rejection. So you could say I have strongly vested interest in improving at self-promo AND helping my brothers and sisters.
Julia - you are intelligent and helpful merely by being my friend. Thanks